Games Developers around the world are gathering to support the World Health Organization’s message with the #PlayApartTogether campaign. WHO has worked to slow the spread of COVID-19 by educating the masses about physical distancing, hand washing, and proper cough etiquette. These guidelines need to be followed by everyone and the first step is educating the masses. In comes the Games Industry.
Developers both big and small have united to spread WHO’s message by creating special events, exclusives, and rewards for their games and using the #PlayApartTogether when spreading the word. The games tend to be the community building multiplayer type. Activision Blizzard has given all players double experience. Time to level those alts! PUBG Mobile is starting its “Chicken Dinner From Home” event. This will bring pros and celebrities together for some weekend streams community tournaments. Other companies getting into the game are Riot, Unity, Twitch, Razer, Oculus, Logitech, Stadia, Facebook Gaming, and many more. Since the March 28th initial announcement, the supporting companies went from just a handful to a resounding 57 developer and gaming-related companies.
“It’s never been more critical to ensure people stay safely connected to one another. Games are the perfect platform because they connect people through the lens of joy, purpose and meaning. We are proud to participate in such a worthwhile and necessary initiative.”
Activision Blizzard — Bobby Kotick, CEO
“We may be separated physically, but that doesn’t mean we can’t connect in meaningful ways through our shared love of games. We encourage all PUBG MOBILE players to safeguard their health by staying home, and closely following advice from the medical community. Let’s show our team spirit by continuing to enjoy PUBG MOBILE in a fun and healthy way. By supporting the #PlayApartTogether campaign and enjoying their chicken dinner at home, the PUBG MOBILE players can help fight COVID-19 and make a tremendous difference for all of us.”
PUBG MOBILE — Vincent Wang, Head of PUBG MOBILE Global Publishing and Operations
“Physical distancing shouldn’t mean social isolation! Let’s stay physically apart — and take other public health steps such as hand hygiene — to help flatten the curve and #PlayApartTogether to help power through this crisis. For Rioters, playing games is more than just a game; it’s a meaningful life pursuit. And now, for the billions of players around the world, playing games could help the pursuit of saving lives. Let’s beat this COVID-19 boss battle together.”
Riot Games — Nicolo Laurent, CEO