DC makes their COVID shift permanent and leaves Diamon Distributor after 25 years. Since the ’90s, Diamond Distributors has had a monopoly over the distribution of comics. You can learn more in our past articles. DC announced on June 5th that they are now leaving Diamond to stick with the smaller distributors they used during the COVID pandemic. Lunar Distribution and UCS Comic Distributors will handle the weekly comics. Both companies are owned by comic retailers and were founded in direct response to the pandemic. The DC books and bigger trades will be done through Penguin Random House.
“After 25 years, DC and Diamond Comic Distributors are ending their long-standing relationship. Moving forward, comic book retailers can obtain their DC books from Penguin Random House, or their books and periodicals through Lunar or UCS comic book distributors. DC continues to be committed to providing the Direct Market with best in class service and the fans with the world’s greatest comic books.”
-DC Comic Rep to Comicbook.com
Also in the comic world, IDW has extended its return policy for comic retailers to July. This gives retailers the option to return unsold books and recoup some of their money. This is a big step to help the smaller shops as they gamble every week with order based on their own predictions.
“Comic shops are the frontlines of the comic industry, where word-of-mouth, spinner racks, and staff hand-selling make all the difference in a comic book’s success. It’s our responsibility as publisher to make that process as low-stress as possible for our partners in the retail community. During a time like this, making it easier to stock our books is really the least we can do.”
-Chris Ryall, IDW President